Everybody loves putting faces to names. We do too, so we wanted to share ours with you. Nice to meet you!
Angela “luckthelady” Natividad — COO and co-founder of Hurrah
So much of advertising is teaching people something about themselves. We learn this in individual experience, then master it in the process of building brands. My job lies in helping brands produce resonant messages in an environment that’s fractured for them but intuitive for people. I’ve developed engagement strategies for Coca-Cola, Red Bull UK & US, Nestlé, Balvenie, AMC/Sundance, Jägermeister & Glenfiddich, among others.
I fell into esports while watching it grow in the entertainment space, and seeing how engaged my friends were in this universe. As COO of Hurrah, I want to help mainstream brands contribute to this hugely emotional experience—before, during and after game time.
#HurrahForEsports!
Mathieu “MrLacs” Lacrouts — CEO and co-founder of Hurrah
As an esports enthusiast since 2006, I know how it feels to be so thrilled over a good game that we cheer our hearts out. And as a digital strategist in social-focused advertising, I kept asking myself: Why aren’t brands doing anything cool for us? That’s how Hurrah was born.
For the last couple of years, I’ve brought social TV and entertainment experiences to the timelines of millions of people, using entertaining experiences and strategies, for clients like Canal+, Warner, Pathé, Netflix, Red Bull and TF1. As CEO of Hurrah, I’m combining my knowledge of the entertainment market and the advertising industry with my passion for esports to connect fans like me to mainstream brands, using authentic advertising experiences.
#HurrahForEsports!
Yes, this is us with an astronaut.
Thanks for reading.